Google Analytics is a MUST for Small Business

I have met with one too many small business owners who have no idea what kind of traffic their website is getting.  I heard in a Marketo seminar today that 93% of small business purchases begin with a web search.  Consumer statistics are slightly lower, around 85%.

That makes your website almost inargueably your most important marketing tool.  There's really no excuse for not taking the small effort to set up Google Analytics (for free!) and finding out what your traffic levels are, what keywords are working, and even how well your website is converting traffic into sales.

Instead of taking 15 minutes to read more blogs, do it now.

Here's a good video showing how to set up Analytics on a Wordpress site.

Other types of websites work in largely the same way - follow the instructions in the above video through acquiring your unique tracking code.  Then, use your editing tool of choice to add the code just above the /head tag on every page you want to track.  Reach out to me if you have questions when you try to do this - I'd be happy to help!