Wednesday, September 15, 2010

Small Business PR Tip: Help A Reporter Out

Trying to identify all the relevant journalists and influencers for your product or service, track their editorial calendars, and pitch them is a tall order with all the other things on a small business owner's daily agenda.  Nigh to impossible, frankly.  But what if you could get a daily list of reporters actively looking for pitches, nicely organized by topic area? 

Believe it or not, it's out there.  Just sign up at http://www.helpareporter.com/ to start receiving their thrice-daily compilation of reporter "expert" inquiries.  It's free! 

To quote HARO's founder, Peter Shankman, "Everyone’s an expert at something. Sharing your expertise may land you that big media opportunity you’ve been looking for."

Check it out today.  I'd love to see more local business owners from The Woodlands in the news!

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