Email Marketing Overview

Nice article posted today with a quick overview on the bare necessities of crafting an email campaign for your business.  Summary in a nutshell:  It's tough out there! 

• Do your homework.  Clearly understand and communicate your own value proposition in the words of your target audience.  Take time to see what the competition is doing and how you compare.
• Have a clear call to action, and put it in the first paragraph.  Most readers won't make it to the bottom.
• Create a compelling landing page - make it easy for the reader to respond.
• Tie in with other marketing methods.  The author mentions social media specifically, but point-of-purchase, print ads, and other media are just as important.
• Don't overload with graphics.  Many people won't see them anyway.
• Clearly communicate your address.  Adhere to the CAN-SPAM laws
• 
  
• Take advantage of your email campaign software to TRACK, TRACK, TRACK!

It's a nicely written article.  Check it out at:
http://eprofitnews.com/2918/how-to-market-with-email-marketing/