A note to all small business owners: take the extra few minutes to keep your marketing assets (logos, ads, web graphics, etc) organized. Get yourself a small external hard-drive and set up files for whatever's relevant of:
- Logo
- Business Card
- Ads
- Website
- HTML Email
- Other graphics
Back up your customer database while you're at it.
Just put new things in there as they come in. Don't let it build up and become a project. Let me tell you, the time will come when that external hard-drive will be worth its weight in gold.
Morris, Pitt and Honeycutt, 2001, explain that for many years business marketing got the back seat to consumer marketing, which entailed providers of goods or services promoting directly to households through mass media and retail channels. Adult Education Master's Degree
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