Today, I ran across a guy whom I found fascinating. His name is Garrett Maddox, and he goes by the tag "The Singing Financial Advisor." That's even his website url.
We were introduced by a mutual friend, another small business owner in the area. She told me she was going to connect us and referred to him as "Garrett Maddox, the singing financial advisor." When he called me, he used the same line. "Hi, this is Garrett Maddox, the signing financial advisor." Now, if he'd just used his name, I'd have been lucky to remember it. But as it was, it's impossible to forget. It's easy to share.
Now, that's not for everyone, but it's worth remembering - when it comes to small business, a UNIQUE and MEMORABLE name or tagline can be more valuable than a precisely accurate one.
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